Larj Media Consulting Case STudy

A Website redesign completed in the Uw comm lead consultancy program

Larj Media, a Seattle-based podcast production agency, needed a complete digital transformation. Their existing online presence didn't reflect their enterprise-level creative capabilities or support business growth.

Larj Media approached the University of Washington’s Communication Leadership Consulting seeking a Brand Strategist and I was honored to be offered a postion as part of my studes in the University of Washington. In collaboration with Alina Mao as the project’s UX/Web Designer, I spent two quarters developing a strategic approach to address the needs of Larj Media and give actionable solutions as they move through their redesign process.

We had worked with Larj to complete a content audit for their current site, execute an indepth competitve analaysis, and develop several core modeling documents to set the foundations of their new web pages- a creative process done through research and story crafting leading to eventual design.