Our Story To Tell
women of color are more likely to support brands that reflect their identities, stories, and communities.
This campaign focused on women of color aged 20 to 39, a population that makes up about 23% of the music industry. This campaign would engage with this audience through a series of podcasts during Women’s history month highlighting both historical trendsetting and up and coming female artists of color in the music industry.
This marketing campaign was developed in Ha Na Teresa Park’s Multicultural Marketing: Creating Equitable and Inclusive Communications course at the University of Washington.
