Subscription for Sustainability

Offering a unique approach to achieving zero hunger and reducing food loss and food waste by fostering sustainable food choices.

For the University of Washington’s Alaska Airlines Environmental Innovation Challenge, was to create a pledge-oriented, paid subscription program to encourage consumers to make a conscious effort to reduce food loss and food waste in the United States with an amount of generated revenue going back to food banks to support zero hunger programs and initiatives.

With our Subscription for Sustainability program, we believe that we can make Alaska Airlines a leading partner for environmental and social advocacy by becoming a leader in working towards more sustainable food practices and zero hunger.

This collaborative innovation challenge was created in the University of Washington’s Communication Leadership’s Leadership and Communites course.