Bumbershoot Marketing Pitch

Every brand or company, as well as its stakeholders, have different motivators or barriers to investing in multicultural marketing.

For Ha Na Teresa Park’s Multicultural Marketing: Creating Equitable and Inclusive Communications course at the University of Washington, I had created a data driven multicultural marketing pitch for Bumbershoot with the business objective to increase their overall ticket purchases by 20%.

In my pitch, I gave a rationale why Hispanics & Latinos should be the ideal market that Bumbershoot should shift their focus to in order to increase sales and to retain and build an steadily growing population of festival attendees for years to come.